branding

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Jaguar Land Rover may have to live with Evoque ‘copycat’

Jaguar Land Rover may have to grin and bear an alleged Chinese copycat of its best-selling Evoque model.
The Midland car-maker had pledged to take legal action against Chinese car-maker LandWind over its proposed X7 model, which Land Rover bosses said bears a striking resemblance to the Range Rover Evoque. To read more click here


Mercedes changes approach to its car branding

Mercedes has given further details about the change in approach to its car branding with the launch of its most luxurious ever production car.For so long merely designated by a letter or number, the German company is looking to broaden its appeal across all global markets. For more information click here